Laugavegur (downtown Reykjavik) – this is the longest shopping boulevard in Reykjavik (and is closed to traffic). Its name is Icelandic for “wash road” – since it once led to the hot springs in Laugardalur (a once-popular place for local women to do laundry). Various types of shops (some on the pricey side) are found here. Despite competition from malls like Kringlan and Smaralind, local and tourist shoppers still browse through this shopping strip. Also, to maintain foot traffic, outdoor events are occasionally held here (especially during the warmer months). In addition, visitors can proceed to another nearby shopping strip — Skólavödustígur – where a number of discount stores can be found.